Coffee System

There's nothing better than grabbing the first cup of coffee from a piping fresh pot. And conversely, there's nothing worse than being in desperate need of a cup, only to find an empty pot staring back at you. That’s why there's Roar: a coffee system that's distinctly designed to please every palette, pattern and pride alike. 

Royal Cup
Order Roar Coffee

Why roar?

Roar Packets
Doesn't just pacify. It satisfies.
Roar is made by Royal Cup Coffee, purveyor of the world's finest coffees and teas. One employee described it as 'Flavorful, aromatic, with strong hints of 'my company actually cares about me.'"
Tastes like a million bucks. Costs a heck of a lot less.
Roar delivers superlative quality coffee for surprisingly affordable prices. You want a value equation? How about this: Roar > every other single-serve system.
No AWOL employees.
When great coffee is available in the office, people don’t have to leave to get their fix. With Roar, they stay at work—and they stay more productive.
Boosts morale.
"Whoa, I can choose different varieties of coffee? And I don't have to make a new pot after? I feel like a king! I want to work so hard now." — Actual employee reaction

100% Arabica.
1000% Delicious.

Made from only the highest quality arabica coffee plants by Royal Cup Coffee, purveyor of the world's finest coffees and teas.

Roar Single-Serve Coffee System
Certifiably Awesome.
Several Roar coffees are Certified USDA Organic or contain coffees grown on Rainforest Alliance Certified™ farms, giving a whole new meaning to "good coffee."
Artisan Logos


If Roar is heaven for coffee lovers, these are the stairways to it.

Coffee Varieties


  • Aztec Blend
  • Espresso
  • Mexican Roast
  • Signature Blend


  • African Savanna
  • Caribbean Blend
  • Colombian
  • House Blend
  • Kenya AA
  • Volcan Baru


  • Costa Rican
  • Ethiopian
  • Guatemala Antigua


  • Incan Select
  • House Blend


  • French Vanilla
  • Hazelnut

Single-Serve Brewers

  • Newco Fresh Cup
  • Newco CX3


Aromatic, spicy, smoky flavor. Full-bodied with very low acidity.


Smoother, sweeter flavor. Well-balanced acidity and aroma.


Bright and sweet in flavor. Smooth-bodied and mild.

Get Ready
to Roar

In the Kingdom of the Caffeinated, there is but one rule: all are deserving of fresh coffee, regardless of their conviction, work ethic or timeliness.

Royal Cup

Roar Coffee is a proud member of the Royal Cup Family of Coffees.

160 Cleage Drive
Birmingham, AL 35217